Revenue intelligence for racquet sports facilities

Your Club Is Leaving $16K–$21K On Empty Courts Each Month

Your software stack runs the club. HeavyRally grows the revenue. Empty courts, at-risk members, mispriced peak hours — we surface what your tools miss, sharpen every operational decision, and ship hyper-tailored recommendations with the reasoning behind each one.

Bringing deep technical and commercial range to your facility — Engineering to GTM. Tesla, C3 AI, Silicon Valley startups.

The problem

Your software stack records what happened.
It can't tell you what to do next.

Three signals every facility runs through, and three places where the typical software stack — booking system, CRM, lead engagement tools, pricing engine, internal dashboards — falls silent on its own. Each one maps to a production view below.

01

Court Utilization

The average California racquet facility runs at 62% utilization — nearly four in ten available court-hours generate zero revenue. Your scheduler shows what got reserved; it can't tell you why the dead zones stay dead, or which programming would lift them.

→ Production view 01

02

Member Retention

Members slip toward churn weeks before they cancel. By the time your CRM flags them as inactive, the retention window has closed. Six warning signs precede a cancellation; few tools surface them in time to act.

→ Production view 02

03

Pricing Optimization

Static pricing treats your 6pm prime-time and your 2pm dead zone identically. Demand-aware pricing is typically a 12-18% lift on the slots you already have — without adding a single court.

→ Production view 03

HeavyRally syncs with whatever your software stack already runs — booking platform, CRM, lead engagement tools, pricing engine, internal dashboards and trackers, custom APIs, on-prem databases — to unify the signals each one collects in isolation, surface the inefficiencies in your current SOPs, and push recommendations tied to your revenue and retention targets. With the reasoning behind every recommendation. No black box, no autopilot, no rip-and-replace.

Three production views

What HeavyRally sees, in real time

These are the same surfaces a HeavyRally subscriber works with every week. Hover, click, swipe — the data is synthetic, the patterns are real.

01

Court Utilization Heatmap

Every court-hour, graded against the 75% target. Hover to see slot-level economics, click to drill into recommendations.

Analytics
02

From Signal To Revenue, In Four Steps

A continuous loop — alert surfaces, recommendation lands, action ships, KPI moves. Watch it cycle, or scroll forward yourself.

Live
03

Pricing Optimization View

Demand vs. supply across the week. Toggle between current pricing and HeavyRally's recommendation — the numbers transition smoothly.

Revenue

The first step

Revenue Leak Audit

A real diagnostic against your facility's actual booking and membership data — delivered within 5 business days and fully credited toward your first month of any HeavyRally subscription.

  • Utilization heatmap — every court-hour graded and explained
  • Revenue gap analysis — conservative, moderate, aggressive recovery scenarios
  • Retention risk assessment — members flagged with intervention timing
  • Three prioritized recommendations — dollar impact, effort, timeline
  • 45-minute walkthrough + strategy call — we review findings with your team and future-pace the highest-leverage moves

Available for racquet sports facilities with 4 or more courts.

After the audit — the partnership

Clarity: ongoing intelligence, on your side of the table

HeavyRally Clarity is an intelligence model purpose-built for your facility — calibrated to your data, your operations, your SOPs. Decision quality compounds the longer the partnership runs: each week's recommendations sharpen the model's grasp of your operational reality, and each implementation deepens the calibration. Operating multiple facilities? The same model fans out — distinct calibrations per location, learning across the portfolio. We share engagement specifics in conversation; the right scope looks different for a 6-court suburban club than for a 24-court regional flagship.

Research corpus

Calibrated against the 2024-2025 facility-operations literature — and against every implementation that follows.

228
California facility profiles benchmarked
141
Active facilities in tracking corpus
6
High-growth metros covered
$32–$45
Court-hour rate calibration band (USTA, TIA, IHRSA · 2024–2025)

Models self-calibrate on every implementation. Each facility we onboard sharpens the next one's recommendations against operational reality, not just the literature.

Your data stays yours. AES-256 at rest, TLS 1.3 in transit, NDA executed before any byte moves, never blended across facilities, never sold. SOC 2 Type II in progress.

Want to test the model against your own facility's numbers before talking to us? Run the calculator →  Five inputs, 30 seconds, directional estimate.