Your booking software runs your club. HeavyRally grows your revenue. We find the gaps your booking system can't see — and show you the reasoning behind every recommendation.
Get Your Free Revenue Analysis →No commitment. No software to install. Just 20 minutes of your data and 10 pages of actionable intelligence.
Your booking software runs your club. HeavyRally grows your revenue.
Your booking system shows who reserved a court. It doesn't show you the 38% of court-hours sitting empty — or why. The average California racquet club runs at 62% utilization. Nearly 4 in 10 available hours generate zero revenue.
By the time a member cancels, you've already lost them. The real departure happened weeks ago. Clubs lose roughly 1 in 4 members every year. Each costs 5–7x more to replace than to retain.
Your 5pm prime-time slot and 2pm dead zone cost the same. Hotels figured out decades ago that static pricing leaves money on the table. Racquet sports hasn't caught up.
Share your booking and membership data — typically a simple export from your existing system. We handle everything from there. Total time from your team: about 30 minutes.
Our analysis combines proven operations research with modern computational intelligence — the same class of optimization that powers hotel revenue management, airline yield systems, and manufacturing production scheduling. These methods have generated billions in efficiency gains across industries. Every finding comes with the reasoning behind it.
You receive a detailed report showing exactly where your revenue gaps are, with dollar amounts on every recommendation. You always see the reasoning — and can override anything.
For a 10-court California facility through scheduling optimization, churn prevention, and dynamic pricing combined.
Based on optimization modeling for a 10-court California facility using USTA, IHRSA, TIA, and BLS benchmark data. Range reflects 50-65% of theoretical optimum, discounted for operational constraints. Individual results vary by facility size, current utilization, and market conditions.
| Area | What We Found | Impact |
|---|---|---|
| Scheduling | Dead-zone hours recoverable through optimized programming | +$8K–$10K/month |
| Churn Prevention | 123 members flagged as high-risk before cancellation | $3K–$4K/month retained |
| Dynamic Pricing | Peak-hour premium and off-peak incentive across 16 time blocks | +$3K–$4K/month |
| No-Show Reduction | Automated reminders projected to cut no-shows from 15% to 6% | +$2K–$3K/month |
| Combined | Schedule, pricing, and retention working together | +$16K–$21K/month |
Every number maps to a specific, implementable change — not a theoretical ceiling.
We'll build a custom 10-page optimization report for your facility. No cost, no commitment, no software to install.
Available for racquet sports facilities with 4+ courts. Report delivered within 10 business days.
No. Every recommendation comes with the data and reasoning behind it — you see exactly why we're suggesting a change. You can override any recommendation, anytime. Nothing changes at your facility without your approval. HeavyRally is a second opinion backed by data, not an autopilot.
No. HeavyRally sits on top of whatever system you already use — CourtReserve, Playtomic, ClubSpark, or anything else. Your booking system is the cash register. HeavyRally is the revenue strategist who tells you which products to stock and how to price them.
The initial Hidden Revenue Report is completely free. If you decide to move forward, our 90-Day Revenue Optimization Sprint is $2,000/month for 3 months. That includes data analysis, optimized scheduling, pricing recommendations, churn prevention, and weekly adjustments. If we don't generate at least a measurable revenue increase by Day 90, we continue working at no additional cost for up to 60 more days.
Days 1–3: we receive your data and set up the analysis. Days 4–10: we calibrate to your facility's specific patterns. Days 11–21: you're seeing live optimization recommendations. Total time from your team: approximately 2.5 hours.
A booking history export (most systems do this in one click) and basic membership data — member count, tenure, and contact information. We never see payment card data. If you're not sure what your system can export, we'll walk you through it.
All facility data is encrypted in transit (TLS 1.3) and at rest (AES-256). We operate under a strict NDA — executed before any data is shared. Your data is processed exclusively for your facility's analysis, never shared with competitors or third parties, and deleted upon request. You own everything we produce. We are actively pursuing SOC 2 Type II compliance to formalize the security practices we already follow.
We define the revenue target together during onboarding. If we don't hit it within 90 days, we continue working at no additional cost for up to 60 more days.
Either way, you walk away with a fully optimized scheduling infrastructure, a data-driven revenue strategy built on your actual facility data, and a deep technical analysis most clubs would pay five figures for. The only scenario where you lose is the one where you don't start.
Get Your Free Revenue Analysis →